Being an independent designer means you're also your own toughest critic – no one else is going t...Being an independent designer means you're also your own toughest critic – no one else is going t...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Being an independent designer means you're also your own toughest critic – no one else is going to catch it if you don't.
Self-initiated projects give you all the freedom, meaning you can create close-to-perfect work that you think people would love to use. Vela is an app for making doctor appointments and getting insurance guidance with AI assistant. When I started designing it, I wanted it to feel trustworthy and knowledgeable, but also warm, like a friend who explains things without judging you.
Looking back at the initial teal version, I think it landed closer to "doctor's office" than that. Tried a version with less clinical colour, more personality, leaning towards "tech" rather than "health".
Curious what actually reads as more trustworthy to you: A or B?
Version A
Version B

9 votes

Ends in 1d

Sahil 's avatar
version B
Irina's avatar
Thank you! I also think so, it looks much more clean.
DESH's avatar
I prefer Version B 😊
Alaa 's avatar
Definitely A! Green is naturally associated with health and care, so it instantly builds trust and feels much more approachable than B
Irina's avatar
That's an interesting point of view, thank you for sharing! Don't you think though that this palette is overused for the industry and might be considered outdated?
Maty's avatar
B feels more trustworthy to me, the added color makes it read less like a waiting room. Being your own toughest critic on a self-initiated project is real though, how do you know when to stop iterating and just call a version done?
Irina's avatar
I think so, too. It gives the project more techy/modern vibe, I feel like. On your question though – it's tough, and it's definitely important to find the right balance between "it needs more work" and falling into the perfectionism loop of never-ending iterations. I think, I...
Diego's avatar
B for me. The softer palette is closer to that "friend who explains things" feeling you described. Did you test it on anyone actually dealing with Swiss insurance, or is this still gut check stage?
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started