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Tiya Beauty — Premium Brand Identity for Fresh, Fruit-Powered Skincare
A vibrant, elevated brand identity created for Tiya Beauty, an Australian skincare brand focused on fresh fruit-based cosmetics for healthy, naturally radiant skin.
The objective was to build a visual world that feels fresh, premium, feminine, modern, and naturally luxurious—while communicating the energy of fruit-powered skincare and the quality expected from a contemporary beauty brand.
Creative Direction
The identity combines deep emerald green, soft cream, peach, grapefruit, warm sand, and botanical tones to create a distinctive balance between nature and sophistication.
The existing Tiya Beauty logo became the foundation for a broader visual system built around fresh ingredients, healthy skin, Australian lifestyle, and modern beauty culture.
Elegant editorial typography, sunlit product photography, botanical details, fruit-inspired color accents, and refined packaging create a brand experience that feels premium without losing its natural freshness.
Brand Concept
Fresh ingredients. Radiant skin.
Tiya Beauty is positioned as more than a cosmetics brand. The identity communicates a lifestyle centered around healthy skin, natural ingredients, freshness, self-care, and effortless beauty.
The visual system was designed to feel aspirational enough for premium skincare while remaining bright, approachable, and relevant to modern beauty consumers.
The emerald and grapefruit pairing feels fresh without going candy-colored, which is a hard line to walk with fruit skincare. On the ecommerce side, brands like this often win on the PDP when each fruit gets its own illustration or macro shot tied to a specific benefit. Are you...
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