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Taste Test
Same reading journey, two different moods. Which onboarding direction would you choose for Morrow?
8 voted
73%
3 voted
27%
11 votes
Closed
editorial 🚀
Immersive, no contest, that dark palette with the feather and floating cards just feels like opening an actual book at night. Is Morrow leaning toward a specific genre or age group, or is this onboarding mood meant to work across the whole library?
Love the 2nd one
Editorial, well nice work brother!
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Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
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25%
115 votes
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Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?