Heron runs inside Revit, Rhino, ArchiCAD and SketchUp, so the site had to read as an instrument r...Heron runs inside Revit, Rhino, ArchiCAD and SketchUp, so the site had to read as an instrument r...
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Heron runs inside Revit, Rhino, ArchiCAD and SketchUp, so the site had to read as an instrument rather than a brochure from the first frame.
The preloader replaces the progress bar with a drawing in progress. A red datum line moves up an architectural elevation carrying the percentage value, and the building is drawn in line by line as loading completes. Supporting information sits in the margins in the same register: live cursor coordinates, a project spec card covering type, founding year, focus and location, and a numbered system boot sequence.
Functionally it covers asset loading for the interactive hero, so the drag-to-reveal behaviour responds immediately once the page lands. Editorially it sets the frame before a single line of marketing copy appears.
Eric's avatar
The datum line makes the loading state feel like part of the product. I'd keep it visible for a beat after the page loads, then let it reveal the first interactive control.
Alaa 's avatar
Love how functional yet editorial the whole opening sequence feels
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