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Kan zaman is a restaurant/hookah lounge i came across and decided to do a mock rebrand for.
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Currently putting together the full case study for Viafide, and this was a big one for Sydelle Creative.
We had the opportunity to build the brand from the ground up, from positioning and naming through to the full visual identity, digital system, icons, templates, and brand applications.
One of my favourite parts of revisiting a project is going back to the original moodboard and seeing how those early ideas translated into the finished brand.
I always love seeing a moodboard beside the final result. If you have a moodboard → final brand comparison of your own, share it in the comments, I’d love to see it!
Full case study coming soon.
Awesome
Nice work!
The client is Encontro Atípico, a wonderful initiative started by Luana Alves, a psychologist from Brazil. It’s all about providing in-person gatherings in various spaces where neurodivergent and neurotypical young adults can come together, make friends, and enjoy fun conversations and games in a safe setting. The focus is on young adults who are exploring their identities, and the aim was never to create a space that feels exclusive or labels anyone, but rather a welcoming place where different ways of being in the world can connect on equal footing. However, the old brand didn’t quite capture what the initiative had evolved into; it felt outdated and didn’t reflect the true essence of the mission. This inspired Luana to pursue a complete rebranding, which was completed in December 2025.
Thayline, outstanding work