Wrapping up a video we're genuinely proud of 🎉

A 45s launch video for a technical audience in the SaaS + energy sector.

This brief was simple. Literally the brief was "keep it simple our audience is stylistically conservative" but this was harder to execute than you might imagine.

We needed to lead with the pain of legacy software, land on a modern experience, and let an AI feature carry the story without ever feeling like a sales pitch.

Two rounds of revision later, the video went from too bold and flashy to something intriguing and understated.

Case study is up now, including the storyboard, an early animation + sound test, and a breakdown of how the video is structured.

Check it out !!

Is Monday audacity again. This time, Retta needs ad designs for their new pizza store. The brief? 🍕 Premium ingredients. 🍕 Authentic recipes. 🍕 Freshly made. 🍕 Designs that actually stop the scroll. In less than 20 minutes, I drafted the right prompts, sent them to AI, did a little tweaking, refined the layouts, and Retta is all set for the week. That's the part most people don't see. AI doesn't replace creativity. It rewards clarity. The better you communicate an idea, the better the output becomes. Prompting is slowly becoming a design skill on its own not because AI is magical, but because knowing what to ask and how to ask still matters. So yes... Monday came with audacity. I answered with prompts. Now excuse me while I convince myself that one of those pizzas isn't calling my name. 🍕😂

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