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Is Monday audacity again.
This time, Retta needs ad designs for their new pizza store.
The brief?
š Premium ingredients.
š Authentic recipes.
š Freshly made.
š Designs that actually stop the scroll.
In less than 20 minutes, I drafted the right prompts, sent them to AI, did a little tweaking, refined the layouts, and Retta is all set for the week.
That's the part most people don't see.
AI doesn't replace creativity.
It rewards clarity.
The better you communicate an idea, the better the output becomes.
Prompting is slowly becoming a design skill on its own not because AI is magical, but because knowing what to ask and how to ask still matters.
So yes...
Monday came with audacity.
I answered with prompts.
Now excuse me while I convince myself that one of those pizzas isn't calling my name. šš
ā¢ 5h
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ONE MORNING. FIFTEEN SECONDS. NO SECOND CHANCES.
There is something quietly devastating about watching someone hold their entire life together with nothing but sheer willpower and a transit card.
No dramatic music. No slow motion. No cinematic luxury.
Just a woman, a clock, and seventeen things that need to happen before the door closes.
This project was an exercise in precision ā how much human truth can be compressed into 15 seconds before it stops feeling like content and starts feeling like memory?
Every shot was engineered with intention. Lens choice, sound design, wardrobe continuity, color logic ā nothing was accidental. Every cut lands on a beat. Every breath is placed. Every frame earns its place in the sequence.
Because the most cinematic thing in the world is not an explosion or a chase scene.
It is a woman lacing her shoes at full speed and still making it out the door.
š§ Turn the volume up.
The sound design is doing half the work.
Concept Ā· Direction Ā· Cinematic Design
Engineered through Advanced AI Prompting
Very nicely done
I beg to differ on the whole "AI is coming for copywriters" thing.
I'm a copywriter, 8 years in, with zero background in video or cinematography.
And today, I made a cinematic concept video in under 15 minutes on Renoise, a tool I'd never opened before, using nothing but a prompt I wrote the way I'd write a scene.
No tutorials. No prior knowledge. Just writing.
And honestly, that's the point. Prompting is scripting. The more intentional and specific your language, the better the output.
Writing isn't what AI replaces, it's what makes AI actually work.
It's what makes you multidisciplinary without having to start from scratch in a new field every time.
The video shows my full process walkthrough, me yapping included. The output isn't perfect, but if this is what 15 minutes and zero videography knowledge looks like, I'm curious what another hour would do.
If you're a writer wondering where you fit in all of this, you're already holding the most important skill. You just have to point it somewhere new.
What would you make if writing was your only tool?
Here's the final video for those interested:
Hello Contra community.
I'm excited to share the case study of my recent personal project - Unfurl.
Unfurl is a visual R&D project exploring the aesthetic intersection of organic botanical growth and fabric physics. Working with defined color palettes and using flowers and textiles as the primary subjects, I built it entirely through a generative AI workflow, driven by curiosity and a genuine interest in understanding what these tools can do.
Excellent transition work. Fully synchronized to the outcome.
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