Convexity - Product Launch Video

This is a 45-second product video produced for Convexity, an energy modelling platform by Bayesian Energy positioned as a modern alternative to legacy tools.

The challenge: speak to a technical, skeptical audience — energy analysts who've been burned by clunky, proprietary software before — without resorting to typical SaaS marketing language. The strategy was to lead with the pain of legacy software, land on a modern experience, and let the product's standout AI feature carry the second half of the video.

Every scene was mapped and approved before animation began — shot composition, UI placement, and pacing locked in on paper first. This step matters most when the product itself is the visual language: getting it wrong here means expensive rework later.

The video went through two rounds of revision. The first direction was bold and graphic-forward; the second pulled back to a more understated visual language that better matched a technical audience, and made room to spotlight an AI agent feature that had just landed with users.

A short animated sample with sound design attached, used to confirm pacing and motion language before committing to full production. This is the checkpoint where movement, timing, and feel get tested — well before a single full scene is finished.

Problem — legacy software fatigue

Solution — Convexity's modern interface

Demo — the AI agent in action

Features — scenario variety, plain-English constraints

CTA — book a demo

Built for a technical audience that doesn't respond to typical SaaS marketing — strategic brief, considered iteration, and a structure designed to earn attention before asking for anything.

Want something like this for your own product?

Message me, book a meeting, or send a carrier pigeon - let's talk through what that could look like!