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I’ve been exploring how to present brand systems in a more structured, modern way. For Flip Side, I created this bento grid animation to showcase how the mascot, wordmark, and color system work together in a digital space.
When branding for high-energy food markets, the digital presentation needs to be just as punchy as the physical packaging.
bentogridbrandidentityfreelancerlifeBrand DesignBrand StrategyLogo DesignAdobe After EffectsAdobe IllustratorAdobe Photoshop
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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The sound behind the symbol.
A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.
The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.
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The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.
Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.
Like music itself, the symbol is not only meant to be seen.
It is meant to be felt.
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Killer identity work. "The sound behind the symbol" is such a clean thread to build a brand around, you can feel the intention.
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