Can a rebrand be successful if most people don't even notice it?

That's exactly what Coca-Cola just proved with JKR

You don't redesign one of the most iconic brands in the world. You amplify what already makes it iconic and make it recognizable from Japan to Argentina.

The logo isn't the story but the rest of the assets are: the ribbon, typography, Arden Square, color system, and every recognizable asset now work together as a stronger, more scalable identity

Do you prefer bold reinventions, or subtle evolutions like this one?

Anita I really like this style 😍

Milky Plant: a machine that makes fresh, homemade plan-based milk in five minutes flat. No soaking, no straining, no cleanup marathon.

Working with other designers, we shaped the brand from first impression to unboxing: a voice built on ease over wellness-brand preachiness, a packaging system with a recipe booklet (with genius recipes for leftover pulp) that extended the brand past the box, and a launch site designed to convert with pre-order CTAs at every scroll stop.

The vibe: "a better way to live," minus the wellness-brand lecture. Just a genuinely good product doing the talking. 🌱🥛

Nice work👏🔥