Soft on purpose 🐰 Spent the past week designing FLUF, a lipstick brand inspired by the softness of fluffy bunnies. Every shade gets its own bunny, with its own expression and its own personality, so the collection feels less like a color chart and more like a small herd. No metallic cases, no one word that sounds expensive. Just rounded shapes, gentle colors, and a lipstick you’d actually want to hold. 💄 Sometimes the boldest thing a beauty brand can be is soft. Independent concept project. The brand is fictional.

Smart glasses UI, but make it calm.

Most HUDs look like someone spilled a spreadsheet on a fighter jet. We wanted something you’d actually want an inch from your eyeball.

So we went big and quiet. Giant type hides behind the people and objects, so the interface and the picture become one thing. The tennis player steps in front of the score like he owns it. Lucy just gets to be Lucy.

Then we got a little obsessive: tiny coordinates, tracking boxes chasing a ball, an “MVP” tag floating next to a trophy, just because. Nobody will read it all. That’s the point.

Only one moment gets to be loud: the call screen. Pink on one edge, green on the other. Decline, accept. Our favourite thing in the set, and yes, we’re a bit in love with it.

Sound on. Tell us what you’d cut, what you’d keep, and what you’d make even bigger.