Verdanta: From Brand Strategy to Science-Driven Product Design

Verdanta: From Brand Strategy to Science-Driven Product DesignVerdanta: From Brand Strategy to Science-Driven Product Design

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Hellen Leal

• 1d

Verdanta — From Brand Strategy to AI-Powered Product

This project started with a name and ended with a fully realized product ecosystem. Verdanta is a complete end-to-end design case: naming, brand identity, UX research, UI design, and a scalable design system — all woven together under one coherent vision rooted in science and sustainability.

The brand strategy was built around the idea of "Rooted in Science, Grown with Care" — a positioning that informed every visual and interaction decision down the line.

From there, the work expanded into a user-centered growth framework grounded in UX research, high-fidelity key screens, and a full component library designed for consistency at scale. The tech stack — React Native, TypeScript, Tailwind CSS, Node.js, PostgreSQL — was part of the design thinking from day one, not bolted on at the end.

What I find most interesting about this project is how the brand layer and the product layer reinforce each other. The identity doesn't sit in a deck — it lives inside the UI, the motion, the system.

Tools: Figma, Principle, Blender 3D, and a full-stack development environment.

→ Full case on Behance: behance.net/gallery/236032095

Brand Design UX Design Figma

Dario⚡️ Ferrando

max

• May 12

Take a good look at my work for Popcorn live while you can! New website is coming sooner than you think 🧐

Brand Design Web Design UI Design Figma

Rasel Alam Jubayed

pro

• May 12

Amazing work

Dario⚡️ Ferrando

max

• May 12

I often enjoy working on cleaner UX/UI work like this rental listing page I designed for Pension!

Web Design UX Design UI Design Midjourney Figma

BrightStudios ®

max

• May 12

That's really beautiful, good job, man.

Filip Panov

max

• May 12

Second brand identity concept for CtrlShift. A brand within the creative technology, cultural and media indstury. We’re hosting Events, talks, content, and community at the intersection of creative intelligence, generative storytelling, and creative coding. The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.

Disclaimer: As you may notice, this concept contains some elements of the graphic language we ended up with in the final (previously posted concept), since it was a product of a unification among the first and the second direction. As a recommended solution, after couple of iteration sets, the goal was to adopt majority of the elements from this concept and harmonize them with the selected one to create one unity and expand the entire design system.

If you haven't, you can see the final direction here.

Feel free to like, comment your opinion and follow, kindly appreciated.