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creating something beautiful for a Patagonia kayak brand 🏔️💗 What do you think?
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Creatives on Contra have earned over $150M and we are just getting started
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some visuals from the brand wall for blink
creative direction by me
visual identity by Eva Landaluce
beautiful work!
The idea for Puddin’ was to create a dessert brand that felt playful, nostalgic, and full of personality. I didn’t want it to look like just another polished food brand. I wanted the identity to feel warm, slightly quirky, and something you’d actually want to interact with.
So we built the visual direction around soft, playful colours, expressive typography, and a hand-drawn illustration style.
This is where we started, turning the personality of Puddin’ into a visual language.
Brand DesignLogo DesignPackaging DesignAdobe After EffectsAdobe IllustratorAdobe Photoshopbrandidentitybrandcollateralpackagingdesign
Love it. Looks unique to me!
If your dashboard has to be beautiful OR instantly understandable, which one wins?
I designed two visual directions for the same AI Sales Agent dashboard.
Same product. Same data. Same core UX.
Only the visual language changed.
Poll options:
A — Clarity First
B — Energy First
30 voted
53%
27 voted
47%
57 votes
Closed
A clarity outstanding