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๐๐๐ญโ๐ฌ ๐ญ๐๐ฅ๐ค ๐๐๐จ๐ฎ๐ญ ๐๐๐ญ๐๐ข๐ฅ๐๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ ๐ข๐ง ๐๐๐ญ๐ ๐๐๐ฌ.
One thing Iโve noticed is that many businesses think targeting on Meta simply means choosing an interest and pressing publish.
Itโs a little more than that.
Detailed targeting allows advertisers to give Meta additional signals about the type of people they want their ads to reach โ things like interests, behaviors and other available audience characteristics.
For example, if you're advertising a product for fitness enthusiasts, you might use relevant interests to give Meta an idea of the type of audience you're looking for.
๐๐ฎ๐ญ ๐ก๐๐ซ๐โ๐ฌ ๐ญ๐ก๐ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐๐ง๐ญ ๐ฉ๐๐ซ๐ญ:
Detailed targeting isn't there to replace your strategy. Itโs there to give Meta better signals.
Your offer, creative, messaging, landing page and campaign objective still matter enormously.
And with Meta becoming increasingly good at finding people likely to take the desired action, I don't look at targeting as simply:
โWho can I show this ad to?โ
I look at it more like:
โWhat signals can I give Meta so it has a better understanding of who this offer is for?โ
That small shift in thinking can make a big difference in how you build campaigns.
Good targeting gets you closer to the right audience.
Good creative gets their attention.
A good offer gives them a reason to act.
๐๐ก๐๐ญ'๐ฌ ๐ฐ๐ก๐๐ซ๐ ๐ญ๐ก๐ ๐ซ๐๐๐ฅ ๐ฐ๐จ๐ซ๐ค ๐๐๐ ๐ข๐ง๐ฌ.
#MetaAds #FacebookAds #PaidAdvertising #DigitalMarketing #MarketingStrategy #LeadGeneration
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๐๐ฉ๐ฎ๐ฌ ๐.๐ + ๐๐ข๐ ๐ ๐ฌ๐๐ข๐๐ฅ๐ ๐๐ + ๐๐ฒ๐ฉ๐๐ซ๐
๐ซ๐๐ฆ๐๐ฌ = ๐๐ข๐ ๐ง๐ฎ๐ฉ๐ฌ
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๐๐ก๐ ๐-๐ฌ๐ญ๐๐ฉ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ:
๐. ๐๐ซ๐๐๐ญ๐
Claude Code โ Story & hooks
Higgsfield AI โ Visuals, animation & sound
HyperFrames โ Code-based animation & rendering
๐. ๐๐๐ฎ๐ง๐๐ก
Publish natively on LinkedIn & X, drive early engagement, then amplify winning content with ads.
๐. ๐๐จ๐ง๐ฏ๐๐ซ๐ญ
Identify engaged users โ AI-qualify against our ICP โ Send a short, personalized launch offer.
Repeat every 2 weeks.
Agencies quoted $2Kโ$5K for a 45-second video.
Our workflow brought production down to a couple of dollars.
๐๐ ๐ข๐ฌ๐ง'๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ก๐๐ง๐ ๐ข๐ง๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ซ๐๐๐ญ๐ข๐จ๐ง. ๐๐ญ'๐ฌ ๐๐ก๐๐ง๐ ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐๐จ๐ง๐จ๐ฆ๐ข๐๐ฌ ๐จ๐ ๐๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ .
Sales Funnel & Landing Page for a Childrenโs Educational Product
Designed a conversion-focused sales funnel for the educational brand โะะฐะปัะบ ะะตะฝะธะนโ. The goal was to create a clear customer journey that builds trust, presents the product benefits, handles objections, and guides parents toward purchasing.
The funnel includes a strong hero section, emotional storytelling, product presentation, social proof, offer positioning, bonuses, and conversion-focused calls to action.
My role: Funnel Strategy, Landing Page Design, Offer Structure & Conversion Optimization.
โข Oct 4
speculative marketing campaign ideas have been HITTING me lately. which would you rather see first? (first of two, we're gonna bracket vote these down.)
happy to answer any questions or hear any takes you might have below!
3 voted
38%
5 voted
62%
8 votes
Closed
