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This feels like a thoughtful exploration of health tracking—the soft palette keeps the data approachable, while the repeated card language makes the flow easy to scan. The progress view is a nice touch for making longer-term use feel tangible.
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One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
Looking back, there’s a lot I’d approach differently now. But that’s also what I like about revisiting older work. It was a huge learning experience and one of the first projects where I got to think about a brand as a whole system, not just an identity.
And the nice part: it did its job.
The brand carried BRYO through those early two-person stages, and the identity is still part of the company today as they’ve secured funding, grown the team and moved forward with a pretty ambitious vision for industrial AI.
Finally put the full case study together here ↓
Premium Design :)
You’re looking for a designer and land on one of these.
Same person, same photo, two very different introductions.
Which one makes you want to see their work?
70 voted
52%
64 voted
48%
134 votes
Closed
the two intros feel very different. which one won?
