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GoFresh — Grocery Comparison App (UX Case Study)
GoFresh is a concept mobile app designed to help users compare their entire grocery cart with major e-commerce stores before checkout.
Instead of overwhelming users with item-level prices, the experience focuses on: – Cart-level price comparison – Clear savings visibility – Decision-first user flows – Reduced cognitive load at checkout
This project covers user research, user flows, wireframes, and prototyping, all designed to remove friction and build trust in everyday purchase decisions.
Built as a UX-first product concept to showcase clarity, simplicity, and behavior-driven design.
Available for new projects.
Let's work together on your next creative project.
email: zalakrajaopi@gmail.com
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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At the end of last year Contra engaged me for some exploratory work into what could be a Contra App. A strategic foundation for their native roadmap. Product differentiation criteria established.
Wow this is insane, @Ralph Jones | Novatur Design
Love this project man. Curious what do you use for the screen's b-roll.
This project explores how a top-tier international automotive experience could look if applied to the local market in Uruguay — and scalable across LatAm.
Most automotive websites in the region still rely on outdated patterns, limited interactivity, and low investment in digital experience. This concept challenges that by reimagining the car buying journey with a premium, product-driven approach.
The design focuses on clarity, visual hierarchy, and interaction. Users can explore the vehicle through a clean interface, switch between exterior and interior views, preview color options, and access key specifications without friction. The experience is built to feel closer to a digital product than a traditional website.
This is part of an ongoing exploration where I’m building a collection of high-quality, industry-specific web concepts — showing how local businesses could elevate their digital presence to match global standards.
Open to collaborating with teams across Uruguay and LatAm ready to push beyond the usual.
Interactive Interior 360°
Reimagining an NFT marketplace with a minimal approach — MintVerse
For this project, I focused on simplifying the NFT experience through clean design and better usability.
I used Mobbin to study real product patterns like onboarding, navigation, and layouts. The goal wasn’t to copy designs, but to understand how great UX works and apply those principles in my own way.
Using Replit AI, I quickly turned these insights into a working product and iterated faster on design decisions like spacing, hierarchy, and clarity.
MintVerse is built from understanding, not imitation.
Live demo: https://mintverse.replit.app/explore
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