This project explores how a top-tier international automotive experience could look if applied to the local market in Uruguay — and scalable across LatAm.
Most automotive websites in the region still rely on outdated patterns, limited interactivity, and low investment in digital experience. This concept challenges that by reimagining the car buying journey with a premium, product-driven approach.
The design focuses on clarity, visual hierarchy, and interaction. Users can explore the vehicle through a clean interface, switch between exterior and interior views, preview color options, and access key specifications without friction. The experience is built to feel closer to a digital product than a traditional website.
This is part of an ongoing exploration where I’m building a collection of high-quality, industry-specific web concepts — showing how local businesses could elevate their digital presence to match global standards.
Open to collaborating with teams across Uruguay and LatAm ready to push beyond the usual.
This wireframe kit is part of a bidirectional design and front-end workflow built to bridge the gap between design and development.
Created using Figma, Claude Code, and Visual Studio Code, the system allows changes to be reflected both from the design side and the front-end, ensuring consistency and alignment across the entire product.
The kit is powered by design variables and tokens defined in Figma, which are exported and integrated into the front-end. This enables a synchronized system where styles, spacing, and components remain consistent across both environments.
The project is managed through a structured GitHub repository, providing clear version control and a scalable foundation for continuous iteration.
Additionally, Claude Code is used to extend the system by generating new components and pages based on the existing structure, accelerating development while maintaining design consistency.
This approach transforms a traditional wireframe kit into a living system, where design and code evolve together instead of separately.