Daniel Rolón
Product designer crafting new human experiences.
Ready for work
Daniel is ready for their next project!
This project explores how a top-tier international automotive experience could look if applied to the local market in Uruguay — and scalable across LatAm.
Most automotive websites in the region still rely on outdated patterns, limited interactivity, and low investment in digital experience. This concept challenges that by reimagining the car buying journey with a premium, product-driven approach.
The design focuses on clarity, visual hierarchy, and interaction. Users can explore the vehicle through a clean interface, switch between exterior and interior views, preview color options, and access key specifications without friction. The experience is built to feel closer to a digital product than a traditional website.
This is part of an ongoing exploration where I’m building a collection of high-quality, industry-specific web concepts — showing how local businesses could elevate their digital presence to match global standards.
Open to collaborating with teams across Uruguay and LatAm ready to push beyond the usual.
1
5
162
This project explores how a premium, top-tier real estate experience could be applied to the local market in Uruguay, with scalability across LatAm.
Most real estate websites in the region rely on outdated structures and limited user experience. This concept reimagines the property search journey with a focus on clarity, visual hierarchy, and conversion.
The design combines high-impact imagery with a streamlined search experience, allowing users to quickly filter properties by location, type, and price. The interface is built to feel closer to a modern digital product than a traditional listing website.
This is part of a broader initiative to create industry-specific templates that elevate the standard of digital experiences in the region by aligning them with global design practices.
0
54
RA_GYM is a gym website template designed to bring a top-tier, international level of design and execution to the local market in Uruguay — with scalability across LatAm.
Most fitness websites in the region rely on generic layouts and low visual differentiation. This concept reimagines the experience with a strong focus on branding, visual impact, and conversion-driven structure.
The design emphasizes bold typography, high-quality imagery, and clear calls to action, creating an experience that feels closer to premium global fitness brands. It balances marketing and usability, guiding users through membership plans, benefits, and onboarding in a clear and structured way.
This project is part of a broader initiative to build industry-specific templates that showcase how local businesses could elevate their digital presence by adopting global design standards.
Open to collaborating with teams across Uruguay and LatAm ready to push beyond the usual.
0
67
This wireframe kit is part of a bidirectional design and front-end workflow built to bridge the gap between design and development.
Created using Figma, Claude Code, and Visual Studio Code, the system allows changes to be reflected both from the design side and the front-end, ensuring consistency and alignment across the entire product.
The kit is powered by design variables and tokens defined in Figma, which are exported and integrated into the front-end. This enables a synchronized system where styles, spacing, and components remain consistent across both environments.
The project is managed through a structured GitHub repository, providing clear version control and a scalable foundation for continuous iteration.
Additionally, Claude Code is used to extend the system by generating new components and pages based on the existing structure, accelerating development while maintaining design consistency.
This approach transforms a traditional wireframe kit into a living system, where design and code evolve together instead of separately.
0
67