A customer segmentation analysis tool built with Python that uses K-Means clustering to group cus...A customer segmentation analysis tool built with Python that uses K-Means clustering to group cus...
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A customer segmentation analysis tool built with Python that uses K-Means clustering to group customers by purchasing behavior. The project covers a full ML pipeline from data loading and preprocessing to feature normalization, optimal cluster selection, and visualization turning raw transaction data into actionable business insights for targeted marketing and customer strategy.
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