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This post made me realize brands are finally optimizing for memorability over familiarity and I Love it.
AI can generate clean and modern layouts but it's about design decisions that break the norm making the brand feel bespoke and non-opinionated.
Ever so often I browse X just to see similar landing pages, similar layouts , similar styles. Because familiarity got them views but ironically the work with the most views have effort, deliberation and memorability as their factors.
Brutalist architects exposed raw concrete because hiding it cost more. What's our excuse?
We just like it:)
A year ago, @Ansh Jamdagni and I built Loopin as a Framer template for a cassette brand that exists only as a thought experiment.
We thought of making a nostalgic yet futuristic...
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Design is rarely about making things prettier. It's about making better decisions.
For this surf brand concept, I explored two hero directions.
A → Product-first. Puts the board and experience at the center.
B → Lifestyle-first. Creates a stronger emotional connection before introducing the product.
Which hero creates a stronger first impression?
A or B — and why?
Your feedback helps shape better design decisions.
#UIDesign #LandingPage #WebDesign #Figma #UXDesign #ProductDesign #CreativeDirection #BrandDesign #JuiceLab #DesignProcess
29 votes
Ends in 6h
Both work well, but B feels more premium to me.
Same brand. Two ways to sell the future.
One is sharp, monochrome, editorial — a fashion house that happens to run on AI.
The other is soft, iridescent, weightless — the future as something you slip into effortlessly.
AVATARA turns one person into an entire campaign. The only question is which world it lives in.
Editorial or ethereal? 👇
#branddesign #aidesign #visualidentity
19 votes
Ends in 17h
Editorial all the way
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