I love this piece of design for @Hotplate's new site that @Disha Shah and I are working on together. The whole site is all about making things feel organic and authentic, highlighting independent chefs, micro-bakers, hobbyist etc..
I love the receipt idea to demonstrate an example of what the pricing looks like and the masking tape adds that organic vibe to it.
Can't way to share the whole site!
P.S. they've gone through several site restructures since then (so it looks different from my snapshots), but it goes to show how easy Framer makes it for clients to manage and update their site independently.
Hot take: aesthetics and clinical results should walk hand in hand.
Most brands in this space lean into cold, sterile whites or aggressive dark tones. It reads functional, but it also feels like something you'd hide in a medicine cabinet, not display on your vanity.
For this rebrand, we anchored the identity in classical beauty and organic sophistication. By combining warm earthy tones, botanical cues, and timeless iconography, we moved away from the "pharmacy product" feel into true high-end personal care.
It was a deliberate shift: positioning the brand not for someone who feels like they are treating a flaw, but for someone investing in a premium daily ritual.
Would a piece like this deserve a spot on your display shelf?