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Project Link: https://www.recraft.ai/project/4224c2cd-d251-404b-85c3-9494a009cd7e
This project reimagines the brand mascot as an architectural monument. Galera was created to honour the forgotten craftsmen and labourers whose hands give life to architecture while remaining invisible in its history. Every visual decision—from the carved stone form and weathered terrazzo to the restrained colour palette and minimalist applications—reinforces a single philosophy: great architecture is never built alone. Rather than representing a brand, Galera represents gratitude, transforming a mascot into a timeless symbol of the people who quietly build the world around us.
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Related posts
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
Pucker is the sourest bear in the bag — a chubby pink bear permanently frosted in sugar crystals, whose entire right arm turned lime green the day he ate his first FizzBear. As the mascot and self-appointed Chief Sourness Officer of FizzBears sour candy, he guards the bag, distrusts anything sweet, and communicates almost entirely through side-eye and slow, disappointed head shakes. Every bite still makes his whole body flinch — and he will never, ever admit he loves it. The green arm isn't a costume; it's a warning. If your face isn't scrunching, Pucker isn't done.
Built entirely in Recraft Studio. The character was locked through Exploration mode — dozens of directions, one survivor — then held on-model across every application using reference-image workflows, with a single master render driving the whole system. The name-logo was built in V4.1 Vector.
https://www.recraft.ai/project/bad319a2-c05d-4bb9-a5e1-be9b7051d96c
Really strong character hook. Pucker feels funny, memorable, and perfectly built for a sour candy brand. Good luck
NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. 💚
#RecraftChallenge #MascotDesign #BrandDesign
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