Kaffa House — Full Brand Identity System

A coffeehouse identity rooted in origin, ritual, and warmth.

Kaffa House needed a brand that felt as considered as the coffee itself — something that spoke to origin, craft, and the ritual of the pour, without leaning on café clichés. I developed a complete identity system: a primary emblem and standalone mark, a moss-and-merlot palette pulled from coffee cherries and highland greens, and a typography system (Cinzel for display, Brittany for script, Playfair Display for body) that balances heritage with warmth. The system was built to travel — from apron and uniform to packaging, cups, and stationery, while keeping "Sip the Origin" as a through line across every touchpoint.