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Role:
Creating the campaign idea, building the creative concept and overall creative direction. Defining the visual metaphor and planning the approach of the motion version.
Execution:
The billboard design and the conceptual direction of the motion version were formed. The composition of the visual elements, the metaphor of time (the concept of seconds) and the readability of the message were monitored during the production stage.
Objective:
To emphasize the unexpected and sudden occurrence of insurance events, to convey the value of the “timely decision” of the CASCO product to the audience with a strong visual and memorable metaphor. That is, the main focus was built on the theme of time.
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Creatives on Contra have earned over $150M and we are just getting started
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