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Branding for PINNACA: a paint production company based in Venezuela.
I was commissioned to work on the project. The project focused on giving the brand a refreshed logo and visual identity, one that reflects over five decades of experience across architectural, industrial, and wood coating solutions, while preparing the brand for a more global stage.
In a market saturated with color, the decision to embrace black and white was a deeply strategic and psychologically astute decision. Rather than competing with the product itself, the identity acts as a neutral foundation allowing PINNACA’s finishes, textures, and applications to speak for themselves.
Full project is on my Behance: https://www.behance.net/gallery/242476825/PINNACA-Brand-Identity
paintingbrandingstudiologodesignerBrand DesignGraphic DesignLogo DesignAdobe IllustratorAdobe PhotoshopCorelDraw
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