The brief was clear:
šš®š¢š«š¤š², šš«š¢šš§šš„š² & š®š§šš©šØš„šØš ššš¢ššš„š„š² šš±š©š«šš¬š¬š¢šÆš. This wasn't your typical corporate hospitality brand, the target audience is young, modern.