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Day 4/30 of designing one hero section every day.
Today: an event landing page for "Glow Nights": an immersive winter light experience in Sydney, headlined by a DJ.
Events are a different design problem. You're not selling a product people can evaluate, you're selling a night they have to imagine. So:
→ Video does the imagining for them. The hero sits on live footage of the light installation, thousands of suspended points of light. No still image gets close to this.
→ The title stays bone-white and dead simple. When the background is this loud, type has one job: don't compete, just be legible from across the room.
→ The details bar anchors the bottom like a ticket stub. Date on one side, venue on the other.
4 down, 26 to go.
Beautiful work!
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Hero exploration in framer
beautiful work, this is enrapturing!
Recently worked with BoomPop on unifying their brand across around 20 pages of their site. Good people and an amazing brand to work on.
One of the first questions I ask a client during a project briefing is, "What's the deadline?"
It determines our approach and the scope of work. More often than we'd like, the answer is, "Yesterday."
We all know how that story goes. Sometimes you just have to accept it. The only option is to deliver as much value as possible in the time available.
That's when all the experience we've collected over the years starts to matter. You reach for patterns, components, structures, and templates that have already proved themselves.
Aura is one such example.
It's a free SaaS & Health App Landing Page Template for Framer that we've developed and tested across multiple projects. And we want to share it. A free, fast and customizable starting point for the moments when time is working against you.
Check it out → https://www.framer.com/community/marketplace/templates/aura-healthtech-app/
"yesterday" lol every single time
