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A self-initiated visual campaign for KOPPEL Copenhagen, created to explore how theCarolyn Shirt Boyfriend Fit could be positioned through a modern Scandinavian lens.
The concept focuses on quiet confidence, clean structure and everyday versatility - expressed across product, lifestyle and motion-led visuals.
The aim was to create a cohesive fashion campaign that feels refined, wearable and distinctly Copenhagen.
Creative concept, art direction and visual production by me.
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