The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A self-initiated visual campaign for KOPPEL Copenhagen, created to explore how theCarolyn Shirt Boyfriend Fit could be positioned through a modern Scandinavian lens.
The concept focuses on quiet confidence, clean structure and everyday versatility - expressed across product, lifestyle and motion-led visuals.
The aim was to create a cohesive fashion campaign that feels refined, wearable and distinctly Copenhagen.
Creative concept, art direction and visual production by me.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
ARGEIA
A still-life campaign for ARGEA, an artisanal jewelry brand.
The visual direction explores the jewelry through sculptural compositions, materiality and light, creating a refined and contemporary visual language for the pieces.
The campaign focuses on the relationship between form, texture and craftsmanship, transforming the jewelry into the central element of each composition.
My role: Creative Direction, Art Direction & Visual Development.
Tools: AI image generation, Kling AI & CapCut.
Suuuuuper cool visuals! 🙌
FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.
The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.
The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
Rendering the packaging like it's carved from the product itself is a neat trick, it makes the texture argument without needing a single word of copy. Curious how much back and forth it took between Seedream and Kling to get that consistency across the whole set.
FAC.E is a visual campaign created for a skincare brand, exploring the relationship between skin, texture and contemporary beauty.
The concept translates skincare into a tactile and immersive visual language, using sculptural forms, organic textures, light and skin as key elements of the visual narrative. Rather than simply showcasing the products, the campaign builds a distinct visual world around the brand — where beauty, materiality and product interact within the same composition.
The project was developed as an AI-assisted creative direction process, from concept and visual development to image creation and refinement, with a strong focus on composition, lighting, styling, texture and campaign consistency.
My role: Creative Direction, Art Direction & Visual Development.
Tools: Seedream 5 Pro, Nano Banana Pro 2, Kling AI, CapCut.
