Ana Skific
Campaign concepts that turn products into stories.
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Speculative campaign for Skandinavisk KOTO, built around the contrast between the cold Nordic outdoors and the warmth of coming home.
I developed the creative concept, visual direction and campaign imagery, creating a cohesive set of premium lifestyle and product visuals designed for social content.
Created using AI-assisted production while preserving the product’s existing identity and Scandinavian aesthetic.
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A self-initiated visual campaign for KOPPEL Copenhagen, created to explore how theCarolyn Shirt Boyfriend Fit could be positioned through a modern Scandinavian lens.
The concept focuses on quiet confidence, clean structure and everyday versatility - expressed across product, lifestyle and motion-led visuals.
The aim was to create a cohesive fashion campaign that feels refined, wearable and distinctly Copenhagen.
Creative concept, art direction and visual production by me.
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Independent campaign concept for Infinito 2012, created as a portfolio project.
The campaign was built around the contrast between Scandinavian restraint and warm Italian craftsmanship, positioning the Amelie bracelet as an everyday premium piece rather than traditional luxury jewellery.
I developed the creative concept, art direction, still imagery and short-form video, combining clean editorial product photography with a natural Copenhagen lifestyle setting.
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Independent campaign concept for Rebelle Copenhagen, created as a portfolio project.
Built around the idea of a small fresh reset during a busy day, I developed the creative direction and a cohesive set of lifestyle and editorial product visuals for the Lemongrass Mint hand cream.
The campaign combines everyday moments with clean Scandinavian styling, keeping the product feeling natural, useful and premium rather than overly staged.
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