A refined identity system designed for a contemporary architecture studio seeking clarity, structure and spatial coherence.
Scope: Logo design, typographic system, visual language, stationery and brand guidelines.
The objective was to translate architectural rigor into a minimal, structured and timeless visual identity adaptable across print and digital environments.
Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
View Full Project
Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!
Just shipped the BALEEN site — a marine salvage brand's home isn't a brochure, it's a registry.
A draggable archive of hyperrealistic specimen stamps as the hero. A live ledger of recovered objects. A vessel section with working depth and call sign.
Every object catalogued, never sold as treasure. 🐋⚓️
100% brochure, from layout, typography, sections, color palete and the description 100% AI generated. I use AI as well, but it seems like you did not put any human output anywhere.