What if the whisky-making process became the artwork?

Full Barile identity, campaign and film: https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign

Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.

Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.

#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo

The way the barrel curves carry all the way through to the packaging is such a tight through line. Since this was self-initiated, did the sculptural direction come first and the 15 second film get built around it, or were they developed side by side?

SOLENE Paris pt. 4

SOLENE Paris is an elevated perfume house that creates fragrances that are designed to be an everyday luxury. I developed a brand identity rooted in restraint, featuring a chic wordmark, a neutral palette, and minimalist packaging.

The bottles were designed to feel less like a display piece left untouched on a shelf, and more like something you'd toss in your handbag and cherish as part of your everyday routine. Texture and natural image shots were incorporated to make the brand feel human, effortless, chic, and lived-in. The result is a brand that feels quietly luxurious and entirely timeless. SOLENE's fragrances are the kind of staple that belong in your everyday life, not just on display.

View the full project here

so nice