Kindred is a website design for nonprofits, built around one idea: donors give when they can see real people and real impact.

The brief Most charity sites feel the same. Stock photos, a wall of text and a donate button that feels like a guilt trip. I wanted something calmer, warmer and more honest.

Design direction → Warm editorial look: forest green, fresh lime and soft cream → Nunito Sans for clarity, Fraunces Italic for the emotional moments → Centered hero with arch-framed photos, so faces lead the story → Custom paper-cut illustrations for each cause: water, education, food, shelter. They add warmth without leaning on sad imagery → Impact numbers placed up front, with a bento grid showing where every gift goes

Built in Framer → 10 responsive pages for desktop, tablet and phone → CMS for programs and stories, so the team can update it without a designer → Donate tiers, volunteer and contact forms → Subtle motion: word-by-word hero reveal, scroll fade-ups, floating illustrations

Released as a free template so smaller nonprofits can launch a site that looks like they have a big budget.

Want something like this for your organisation or brand? Let's talk.