The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
[DISCLAIMER]: I do not love being on the other side of the camera, but its something I am going to try and do more of. And its only right because I have an amazing team and I should be talking about all the great stuff we are creating. It also will help me sort through my thoughts in real time in how we approach working with clients.
A pattern I keep seeing with B2B marketing teams is this...
They come in asking for a launch video. One deliverable, one timeline, one brief. And when you dig into what they actually need that video to do, the list is long. It needs to work on the homepage. It needs to cut down for LinkedIn. It needs to run as paid. It needs to explain the product to someone five minutes into their research and also to someone ready to buy.
That is not one video. That's five assets pretending to be one. Here are some thoughts on that.
"Five assets pretending to be one" is exactly right, and it explains why scope always seems to balloon halfway through a project that looked simple on the brief. Once you've mapped out that many deliverables hiding in one ask, how do you handle repricing without the client feeling blindsided?
I used to be a YouTuber
Yet, I struggle when recording videos for work - my vlogger experience doesn't help.
Your video looks very professional and on point, you did a great job for a first video
Thanks Roman!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
If you’re relying on one launch video and one post to cover the whole customer journey, you’re living in la la land.
Watch how the big B2B software companies launch a feature. The main video goes out first. Then come the supporting pieces: a 10-second GIF that makes the post copy tangible, a 30-second feature cut, or a five-minute walkthrough for the buyer who wants to see the product actually work.
The main video gives people the big picture. The supporting pieces keep the launch alive for weeks and reach buyers at different stages.
You probably won’t make all of them and should be adjusted on priority. The point is to give the marketing team a menu to prioritize instead of asking one post to do everything.
Framing it as a menu instead of a single hero post is the shift most teams need to hear. When you pitch this to a client who's only ever budgeted for the one launch video, is the four asset breakdown an easy sell or does it usually take convincing?
Would you rather have more views but less engagement, or more engagement but fewer views?
I'd pick the second one every time, and I have the numbers to explain why.
Over the last five months as content strategist for WayMaker Media (contracted by March Forth Agency), a Black culture editorial brand, views went down.
Engagement went up 72.5%. Shares up 149%. Net new followers up 9k+. which is 102.4%.
Fewer people scrolling past. Far more people actually doing something.
The full case study is live on my profile now here. Will share & update again soon 🥂
NEW PAID PROJECT
Maia AndersonMarch Forth Agency
I'm excited to have started a project as Content Strategist with March Forth to assist on their client, WayMaker Media, channels!
would you work contract for one of the world's largest tech companies if they called? 👀
well I did 🤭 & it was a BLAST! a random LinkedIn message from a stranger recruiter turned into a 9 month contract in Big Tech 🤯
I joined Meta as a Content Specialist on assignment by Tundra Technical Solutions June of 2025.
Due to the nature of our work, I can't share too much (due to proprietary information) BUT what i can share is available in a new case study 😉 check it out here!
