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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die, from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
branddesignerbrandstrategistgraphicdesignerBrand StrategyBrand DesignGraphic DesignAdobe IllustratorAdobe SuiteFigma
This is wonderful 😊
Different feelings when you see brand you worked for grow to success
Just wrapped up a custom lettering project I’m really proud of and it reminded me how powerful subtle typographic refinement can be.
Typography is rarely “finished” out of the box. The magic usually happens in the refinement: adjusting proportions, correcting rhythm, refining spacing, redrawing curves, balancing stroke weights, and creating custom interactions between letters.
Even the smallest typographic decisions can completely change how a brand feels. A strong wordmark should feel owned!
Will share the final logo once the brand launches 👀
This is Nice, design that will make us realize design is more about refinement than decoration.
A lot of people confuse social media management with just “posting graphics.” They’re completely different skill sets.
A graphic designer focuses on visual craft, branding, layout, typography, and making things look polished.
A social media manager has to think beyond the design. Strategy, content planning, audience behaviour, trends, engagement, platform formatting, hooks, retention, analytics, timing, all while keeping the brand visually consistent.
That’s where brands often get it wrong.
They hire a designer expecting social growth, or they undervalue social media management because it looks "easy" from the outside.
Good visuals matter. But without strategy behind them, they’re just pretty posts with no real impact.
Well said Jackson! Design makes it look good, but strategy makes it work. A lot of brands miss that balance and then wonder why their content isn’t driving real results.
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