The best kind of portfolio update is seeing the work keep working!!

Last year, I helped build the foundation for Sleep or Die, from brand strategy and identity to creative direction and photography.

🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.

While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.

Very grateful to have played a role in getting this one off the ground!!