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The best kind of portfolio update is seeing the work keep working!!
Last year, I helped build the foundation for Sleep or Die, from brand strategy and identity to creative direction and photography.
🤯 Just this week the brand has gone on to receive $1M in funding, and I’ve been seeing accounts with 75K–100K+ followers sharing the brand and some of the photography I created in those early stages.
While the brand has evolved since my initial work with them, it’s a nice reminder that the early stuff matters. The strategy, the visuals, the tone, the way a brand shows up before most people know who they are; it all becomes part of the foundation.
Very grateful to have played a role in getting this one off the ground!!
branddesignerbrandstrategistgraphicdesignerBrand StrategyBrand DesignGraphic DesignAdobe IllustratorAdobe SuiteFigma
• 16h
This is such a great reminder that strong brand foundations have long-term impact. Seeing the brand grow while the early strategy and visuals still resonate says a lot about the quality and intentionality behind the work.
Thanks Faith!!
• 8h
This is wonderful 😊
Different feelings when you see brand you worked for grow to success
Thanks! And yes, it really is
The network for creativity
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The Challenge Most social media frameworks force brands to choose a side: target high-value corporate partners (B2B) or speak directly to the everyday consumer (B2C). When building out comprehensive social media structures, the core problem is fragmentation. If a brand splits its identity too drastically across different platforms, its overall visual authority collapses. The goal was to build a unified system that retains premium design standards while driving distinct, parallel conversion funnels.
I approached this by designing a Dual-Funnel Engagement Architecture. Instead of treating B2B and B2C as opposing goals, I integrated them into a single, cohesive brand engine:
B2B Engine: Structured to capture lead generation, secure strategic brand partnerships, and validate market authority through data-backed storytelling and sleek corporate aesthetics.
B2C Engine: Optimized for rapid community engagement, high brand awareness, and consumer loyalty by utilizing organic, high-retention short-form content flows.
To support this multi-layered framework, I developed premium, luxury-minimalist visual brand assets and structured account layouts. By prioritizing clean grid systems, intentional whitespace, and balanced typography layouts, I ensured that whether a corporate stakeholder or a casual consumer clicks onto the profile, the brand commands immediate trust.
The Results:
- +150% Acceleration in Organic Engagement Growth
- +200% Boost in Qualified Inbound Lead Generation
- +180% Measurable Surge in Cross-Platform Brand Awareness
- 100% Alignment between business positioning and aesthetic execution
Final Verdict: It is 100% ready to go. It looks highly professional, demonstrates massive value, and frames your work as a premium asset. Publish it! 🚀
#SocialMediaStrategy #BrandManagement #B2B2C #CreativeDirection #GrowthMarketing#ContentArchitecture #VisualIdentity #AccountSetup #LeadGeneration #BrandAesthetics
• 27m
Very impressive
Google should Hire you.
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