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Hey hey! I’ve created some inspirational ideas for an experiential design concept! For one of my favorite brands, Psylos1 - I created a few displays and customized products for a pop up shop event (these are inspirational, not actual work for the brand)
Experiential design allows you to connect storytelling with brand awareness, a win win! Let me know what you think!
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Creatives on Contra have earned over $150M and we are just getting started
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Fantastic work Samuel🔥
When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding
Building brands with purpose, personality & presence. ✨
Professional branding design — now at affordable prices.
DM me and let’s create something unforgettable.
i love the designs