Going with smooth on this one — the flowing curves feel more dynamic and organic, like the form has its own momentum. The sharp version is clean and precise but loses a bit of that energy. Both are gorgeous though!
The archive framing is lovely—Dark Mode gives the memories a more intimate, cinematic feel, while the layout stays easy to scan. I’d make that contrast the key decision point.
Which shade would you shoot? One is cool and airy: coral pearl in a frosted twisted case, chrome collar and a steel arc, ice blue set with a soft lit circle behind it.
The other is warm and severe: deep plum on a faceted black case with gold banding, black marble disc, acid green walls and one hard shaft of light cutting across the floor.
One opens up. The other closes in. 👇 #brandconcept #beautybranding #artdirection