Brand Identity Design for Palestinian Olive Oil Brand 'Juthoor'

Brand Identity Design for Palestinian Olive Oil Brand 'Juthoor'Brand Identity Design for Palestinian Olive Oil Brand 'Juthoor'

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Abir Odeh

pro

• May 12

This branding project was created for Juthoor, a Palestinian olive oil brand rooted in heritage, resilience, and cultural identity. The name “Juthoor,” meaning roots, represents connection to land, family, legacy, and belonging.

The visual identity was inspired by centuries of Palestinian olive harvest traditions and centered around storytelling through symbolism. The final logo features a respected Palestinian woman (“Haja”) in traditional dress carrying olives — reflecting the generations of women who nurtured the land and preserved these traditions through time.

Drawing inspiration from olive trees, handcrafted harvesting, traditional embroidery, and the landscapes of Palestine, the branding was designed to feel timeless, authentic, and deeply human. More than a product, the identity represents heritage, resilience, and a return to the roots.

Brand Design Graphic Design Logo Design Adobe Illustrator Adobe Photoshop Procreate

Divan Raj

pro

• Jun 1

Back after a while, excited to share some recent work. I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.

It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.

One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.

branding brandguide visual

Shivil Bhasin

pro

• Jun 1

Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.

BrightStudios ®

max

• Jun 1

Design Exploration – BrightStudios®

Graphic Design Brand Design Figma

Atolani Adegbesan

• Jun 1

Good Job

YES IT Labs LLC

pro

• Jun 1

From concept to brand bible. 🎨

This is Cuetip - a fintech-style brand that needed more than just a logo. They needed a complete visual language.

Here's what we built:

=> Full logo system + symbol variations => Vibrant color palette (pink, cyan, green) => Typography hierarchy => Shape & photography direction => Brand mockups across digital & print => 16-page professional brand book

A brand without guidelines is a brand without consistency. Every designer, developer, and marketer on their team now speaks the same visual language.

This is what Brand Identity done right looks like. 👇

brandguidelines brandidentity visualidentity