Title: Proper Form — Brand Identity & Visual Language

A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.

The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.

Created by Lepisov Branding in collaboration with @Creative Mints

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity: Lepisov Branding × Creative Mints

Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.

A high-converting seasonal campaign design suite created for a skincare brand’s Halloween promotional launch. The goal was to pair playful, eerie Halloween storytelling with clear direct-response marketing angles to drive festive campaign sales.

#Social Media Design Ad #Creative Design #Graphic Design Visual #Strategy Brand #Content Design

Ye le Jani: This Halloween suite is so clever Mayowa! Love how you balanced that playful eerie storytelling with direct-response. The pumpkin tic-tac-toe and "Reserve your sunscreen before they steal it" angle is genius - festive but still sales-focused. The purple + teal palette really pops too!