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ā¢ May 1
Just wrapped a brand identity animated bento for Jutech Horizon Developments Ltd, using Jitter.video
Here's what the bento board covers:
š· Logo ā a bold construction helmet icon paired with strong uppercase typography that commands authority
šØ Color Palette ā Navy Blue (#001F3F), Gray (#BABCBD), and Gold (#FFD700). Power, precision, and premium energy in three swatches.
š Brand in the wild ā logo applied on their concrete mixer truck, showing how the identity lives beyond the screen
āļø Typography ā Host Grotesk across all 6 weights (Light ā Extrabold), keeping the brand voice clean, modern, and versatile
š Brand tagline ā "Developing Horizons. Delivering Excellence." paired with a photo of an architect reviewing blueprints ā context that ties the identity back to the industry.
This one was about building trust through design. Every element was intentional. š
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How do you make a construction brand feel consistent from a business card to a building site?
Brixonās identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.
I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.
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My contribution covered brand design, graphic design, and motion design.
What draws your attention first: the wordmark, the lime palette, or the rotating symbol?
See the full Brixon case study. If youāre shaping a construction or development brand, Iām available for brand identity and motion projects.
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