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ā¢ May 1
Just wrapped a brand identity animated bento for Jutech Horizon Developments Ltd, using Jitter.video
Here's what the bento board covers:
š· Logo ā a bold construction helmet icon paired with strong uppercase typography that commands authority
šØ Color Palette ā Navy Blue (#001F3F), Gray (#BABCBD), and Gold (#FFD700). Power, precision, and premium energy in three swatches.
š Brand in the wild ā logo applied on their concrete mixer truck, showing how the identity lives beyond the screen
āļø Typography ā Host Grotesk across all 6 weights (Light ā Extrabold), keeping the brand voice clean, modern, and versatile
š Brand tagline ā "Developing Horizons. Delivering Excellence." paired with a photo of an architect reviewing blueprints ā context that ties the identity back to the industry.
This one was about building trust through design. Every element was intentional. š
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ā¢ Oct 18
Second Serve Club ā Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. š¾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
From the court to the little details, every touchpoint is an opportunity to bring the brand to life.
Good games, better company. š
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The green carries so nicely from the court to the small touchpoints. Feels sporty and friendly at the same time.