Helped a Malaysia focused study abroad consultancy fix inconsistent lead flow through targeted Meta Ads. I restructured their campaign strategy — optimizing lead forms, refining geographic/demographic targeting, and running regional audience tests to find top-performing segments. Set up both Lead Form and Click-to-WhatsApp campaigns for broader funnel coverage.Results: 596 lead form submissions from flagship campaign, 287 from secondary campaign, 80+ messaging conversations from regional testing a scalable, repeatable lead generation system.