Hassan Abdullah
Student Acquisition | Meta Ads for Study Abroad Consultancy
New to Contra
Hassan is ready for their next project!
Client had run Meta Ads for a study abroad consultancy targeting Malaysia & Cyprus for over a year with stagnant, low quality results and rising cost per lead.
I audited the ad account and found two core issues: fatigued creatives misaligned with student concerns, and overlapping audience targeting fragmenting the budget.
I rebuilt the account with destination specific ad sets, refreshed intent driven creatives, and weekly performance monitoring.
Result: reduced cost per Messaging Conversation, restored consistent lead flow, and a higher share of serious, enrollment-ready students
0
7
Challenge: Client needed to promote study programs across multiple European destinations (Italy, Belarus) but struggled to reach relevant student demographics.
Solution: Designed segmented Meta Ads strategy with advanced lookalike audiences and destination-specific ad creatives.
Result: Generated 3,500+ high-quality WhatsApp conversations. Achieved significant decrease in Cost Per Lead (CPL) for European programs, enabling profitable ad spend scaling.
0
11
Helped a Malaysia focused study abroad consultancy fix inconsistent lead flow through targeted Meta Ads. I restructured their campaign strategy — optimizing lead forms, refining geographic/demographic targeting, and running regional audience tests to find top-performing segments. Set up both Lead Form and Click-to-WhatsApp campaigns for broader funnel coverage.Results: 596 lead form submissions from flagship campaign, 287 from secondary campaign, 80+ messaging conversations from regional testing a scalable, repeatable lead generation system.
0
15
Challenge: Consultancy needed rapid influx of qualified leads for urgent deadlines.
Solution: Launched high-velocity Meta Ads campaign focusing on urgency, high intent, dynamic creative testing, and aggressive retargeting.
Result: Generated 1,500+ serious WhatsApp inquiries for European programs in just 40 days. Client met enrollment targets ahead of schedule with qualified leads
0
20