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🚀 CRM vs. Zombie Apocalypse: An AI Cinematic Product Ad🚀
In this project, I created a groundbreaking B2B cinematic promo using cutting-edge AI generation and precision motion graphics. The video presents a high-stakes scenario: a zombie apocalypse. I demonstrated how a SaaS CRM platform becomes the ultimate tool for survival—managing resources, tracking communications, and organizing human survivors. This case study showcases how unconventional, high-impact storytelling and advanced AI motion can elevate a traditional SaaS brand and drive engagement 😊
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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• Jul 14
What started as a poster for a local Longboard Fest turned into a creative playground.
I began by generating an illustration from two reference images. After a LOT of iterations, I finally found the direction I was looking for.
Then I experimented with Envato's Style Transfer, exploring different visual styles until one really stood out.
My first idea was simple: place the poster into mockups and animate a flyer falling onto the sand. But once I saw it... it just didn't feel right.
So I changed direction.
While browsing Envato's video templates, I found one with layered posters. Instead of choosing a single design, I decided to animate five different versions of my poster.
That unexpected decision completely transformed the final result, and became my Human by Design moment.
AI helped me explore possibilities, but the creative direction, the decisions, and the final story were entirely human.
Created for the Contra × Envato Human by Design Challenge.
Envato assets used: AI Image Generation | Style Transfer | Mockups | Video Generation | Music | Voice Gen
@envato
envatochallengehumanbydesignenvatoaiAI Agent DesignerAI ArtAI VIsual DesignerAdobe After EffectsEnvatoFigma
I like that you shared the changes in direction instead of just the final result. Those creative pivots are usually where the strongest ideas come from.
A sudden burst of magic.
Generated with Seedance 2.0
@Envato | AirReborn by Liberate - Product Promo
7Human by Design Keys
The Human Behind the AI
When people see an AI-generated commercial, it's easy to assume that AI did all the work. In reality, AI was only one of the tools I used. Every important creative decision—from the concept to the final edit—was guided by me.
The project started with the story. I wrote the script myself, defining the narrative, pacing, and emotional direction of the commercial. Before using any AI tools, I already knew what message I wanted to communicate and how I wanted the audience to feel.
To bring that vision to life, I relied on smart prompting. Creating effective prompts was an iterative creative process rather than a single command. I carefully experimented with wording, style, composition, camera movement, lighting, and mood, constantly refining the prompts until the generated visuals matched my creative intent.
The AI-generated images and videos were only the starting point. I spent significant time reviewing the outputs, selecting the strongest results, correcting inconsistencies, and refining them to achieve a cohesive visual style. This process required artistic judgment and many rounds of adjustments to transform raw generations into polished scenes.
Not every shot came from AI. I manually selected stock footage wherever it strengthened the story or helped create smoother transitions. Choosing these clips was a deliberate editorial decision to ensure the final commercial felt authentic and visually balanced.
Sound played an equally important role. Rather than relying on automated music selection, I personally searched for and chose the background music that best matched the pace and emotional tone of the story. The soundtrack was selected to support the narrative, not simply accompany it.
Finally, I assembled everything through editing and montage. The rhythm of the cuts, scene order, transitions, timing, and synchronization between visuals, music, and storytelling were all crafted manually. This stage is where the individual elements came together into a single, coherent commercial.
AI accelerated parts of the production process, but it did not replace creativity, taste, or decision-making. Every stage involved human choices: writing the story, directing the AI through precise prompts, refining the generated content, selecting supporting footage and music, and editing the final piece.
This commercial is not simply an example of AI generation—it is an example of human creativity enhanced by AI. The technology provided possibilities, but the vision, judgment, and craftsmanship behind the final result were entirely my own.
I will attach the original ad in the comments, please provide feedback. Also here it is on some of my socials:
https://www.linkedin.com/feed/update/urn:li:ugcPost:7482478758872924160/
https://www.youtube.com/watch?v=MGmNLiU97Og
https://www.instagram.com/reel/DavbZOCN1Rs/?igsh=MWN0YjZnanZuaXpyYQ%3D%3D
This is the original product promo. AirReborn by Liberate - hypothetical smoke cessation device.
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