i want every detail in my personal brand to have a reason and increasingly i find myself drawn to things that have already survived time not because old automatically means better but because endurance is evidence something that has lived through changing tastes gives me more to connect with than something i chose simply because it looks current that’s part of why i moved from Inter to Libre Franklin it’s also why i’m keeping the brand black and white avoiding unnecessary shades and removing visual elements that exist only to add flair i want fewer details but more behind each one