Brand identity and logo design collection. Developed strategic, versatile logos from initial conceptualization to final vector delivery, ensuring strong visual hierarchy and adaptability across digital and print media.
The typography system is doing a lot of work here—the Montserrat weight progression keeps the identity flexible while the saturated gradient gives it a memorable signature. Strong balance between strategy and real-world applications.
The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.