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A few days ago I received an invitation to participate in the Envato Challenge.
I had an idea that I loved: to use AI to imagine the perfect gummy bear stand, with a cinematic production, and then shatter that illusion by showing reality.
Two entrepreneurs. A table in a plaza. Hot chocolate. Gummies. The first sales. Real smiles.
The message was simple:
"AI can imagine anything. But some dreams only exist when someone dares to make them a reality."
I ultimately couldn't participate because, at that time, I couldn't afford the registration fee. But I still wanted to share the idea, because sometimes the value lies in creating and continuing to build, even when you don't end up competing.
Perhaps the next challenge will find me on the other side.
😍 <3
This was a fun watch! It's always interesting to see the different workflows people use to turn an idea into a finished piece. Nice work!
Gracias! 😊
The network for creativity
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For this challenge, I created KUMO, a playful toy brand from scratch 🧸✨
I designed the toy characters, developed the branding, created custom mockups, and designed a website to bring the whole world together. I used Envato throughout the creative process for visuals, assets, experimentation, and refinement, while Suno helped me create the background music 🎵
From the toys to the website, I wanted every detail to feel playful, cohesive, and part of the same nostalgic world.
so cool!!
What transforms AI-generated assets into meaningful creative work?
I created a short cinematic vertical ad for the Envato challenge.
I really like the challenge theme because it reflects something I strongly believe: AI is a powerful creative tool, but it's the human behind the creative vision, direction, and decision-making that elevates the final result.
For this entry, I directed the entire creative process, from developing the concept, selecting the right stock assets, creating AI-generated visuals, color grading, and assembling the final ad.
Watch my complete workflow 👇
Wear Your Feelings — a pop-surrealist streetwear ecosystem 🧠🔥
Standard AI gave me generic clip art.
My Human by Design moment: overriding it, mapping every detail to real psychology — handwritten letters for Grief, exploding dough for Hope, a vinyl record for Nostalgia, a "CLOSED" sign for Burnout, grenade chilis for Rage.
Started as a cookbook concept. Became a full brand — apparel, sunglasses, hot sauce packaging, campaign reels — one Envato pipeline, start to finish.
@Envato gave it a canvas. Human taste gave it a soul.
Check out the raw walkthrough video below for the exact workflow breakdown. 🎬👇
walkthrough:
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