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What transforms AI-generated assets into meaningful creative work?
I created a short cinematic vertical ad for the Envato challenge.
I really like the challenge theme because it reflects something I strongly believe: AI is a powerful creative tool, but it's the human behind the creative vision, direction, and decision-making that elevates the final result.
For this entry, I directed the entire creative process, from developing the concept, selecting the right stock assets, creating AI-generated visuals, color grading, and assembling the final ad.
Watch my complete workflow 👇
Amazing design
love the walkthrough!
Beautiful - thanks for sharing
Nice work
Love this perspective. AI can speed up the process, but creative direction is what makes the work memorable.
One of the best designs I’ve seen today. Really solid work 👏 That storytelling would look breathtaking embedded as a background video on a web canvas.
Youtube link: https://youtu.be/jHdM1NDsbGY
Tiktok link: https://vt.tiktok.com/ZSXHt8kqA/
This feels really organic
@Karina you can make it more better because I have seen your creativity in the recent post, right?
The point about AI being the tool but you still directing the vision really lands, especially with all the color grading and asset curation. Did you storyboard the whole thing before generating any assets, or did the concept shift as you went?
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