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Taste Test
Im running a quick A/B vote on the hero design. V1 uses an illustrated scene to feel friendly and product-led, while V2 uses a real ocean photo for a more premium, realistic vibe. Which one feels clearer, more trustworthy, and makes you more likely to hit “Join Waitlist”?
1 voted
13%
7 voted
87%
8 votes
Closed
Version 2 for me, the real ocean photo gives it a more aspirational feel that matches the premium positioning of a boating app.
Version 2
Even though I really like illustrative web/UI designs, the real ocean photo makes it more relatable and visually adds a nice depth to design đź‘Ť
great work
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new thumbnail exploration for recent project. Which one do you like better?
40 voted
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76%
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Can barely see the site on the mobile one so deffo desktop for me đź’Ż
Another quick project ⚡️ but with a slightly different approach.
Worked closely with the marketing team on this one.
We were building a landing funnel, but instead of starting from the lead magnet, we started from the end.
First, we created the full course page to test if the offer would actually be interesting for the audience.
The page was used for ads, with a form to see if the program fits the user – and if the user fits the program.
Only after that, we built the checklist lead magnet funnel to bring cold traffic and warm it up before sending people to the course page.
Projects like this are always fun because it’s not just design – it’s real marketing logic, testing, and iteration 🚀
Building the course page first to validate the offer before creating the lead magnet is genuinely smart strategy. Most people do it backwards. This is design thinking meets conversion logic.
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