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This was a case study I developed for my students during my AI image course at Helsinki Summer University.
Together we explored how an editorial visual language can continue consistently from image to image and further into moving image within AI-based visual production. The focus was not the technology itself, but authorship — how AI can be used consciously as part of a creative process.
For me, AI is not about generating images, but about how visual worlds are directed, shaped and continued by the maker.
Alongside my artistic work, I now offer trainings as well as commissioned visual and animation projects for clients working with AI in their visual production.
Eden
Laura Rautjoki & AI, 2026.
Heyy, Thank you Monic 😍
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With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear.
The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal.
A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction.
This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology.
The brief was clear, but pushing past the obvious unlocked something far more interesting.
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I completely relate to this. There’s something really rewarding about pushing things beyond the brief.
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