The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The challenge: Pinterest publishes annual color trend predictions (Palette). Historically, this content lived as a blog post — a one-and-done format that didn't hold up well over the following months.
The strategy shift: I led the move from a blog-style post to a long-form, evergreen landing page — a content structure and IA decision, not just a copy refresh. The new page ran 75% longer than the prior year's post.
The results (30-day comparison vs. the prior year's blog post, same calendar window):
+300% increase in visitors scrolling 100% of the page
Page abandonment (visitors who scrolled 0%) dropped from 79% to 28%
+164% increase in "Create Ad" clicks
+50% increase in brand visits
The takeaway: Despite being significantly longer, the new format kept people engaged rather than losing them
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
EAT — Social Media & Creative Strategy
EAT was an AI-powered meal and nutrition planning platform built for an international audience, looking to strengthen its organic presence. The challenge wasn't simply to publish more content, but to reinvent how the brand showed up online and create a social presence that people wanted to engage with long before they considered downloading the app.
The first step was understanding the brand from the ground up and giving it a distinct identit, one that felt warm, useful, and worth following rather than promotional and transactional. That meant moving away from direct selling and experimenting with content formats that educated, entertained, and built community: carousels, reels, polls, short-form video, seasonal content, lifestyle-led storytelling.
I supported the brand's social media strategy from end to end, beginning with understanding the product, its audience, and the role content needed to play in driving long-term organic growth. I planned weekly and monthly content calendars, researched audience behaviour, monitored performance metrics, and refined the strategy based on engagement insights.
Alongside content creation, I collaborated with clients through regular performance reviews and reporting, ensuring creative decisions remained aligned with business goals. The project reinforced an important lesson: sustainable organic growth isn't built through isolated campaigns. It comes from consistent experimentation, audience understanding, and showing up with genuine value over time.
Nice work 💯
Title:
Online Payment Platform – Mobile App UI Design (Light & Dark Mode)
Description:
A modern, fully-featured mobile banking & payment app UI designed in Figma, built with both Light and Dark mode for maximum flexibility and user comfort.
Client Benefits:
Complete User Experience – Home, Statistics, Transactions, and Category Chart screens included — ready for full app development without extra design work.
Dark & Light Mode Ready – Saves development time and cost since both themes are pre-designed and consistent.
Clear Financial Insights – Category chart and balance statistics help end-users track spending easily, increasing user engagement and retention.
Trust-Building Card UI – Clean, secure-looking card details design builds user confidence in handling their financial data.
Quick Actions Layout – Sent, Receive, and Loan options are easily accessible, improving usability and reducing user drop-off.
Scalable Design System – Built with reusable components, making it easy for developers to extend the app with new features later.
Investor & Stakeholder Ready – Professional, polished UI that can be directly used for pitching to investors or clients.
This design is ideal for fintech startups, banking apps, or digital wallet platforms looking for a clean, trustworthy, and conversion-focused user interface.
Designed a clean and elegant social media template for a home décor brand, focusing on showcasing interior spaces with a modern, minimalist aesthetic. The goal was to create visually engaging content that inspires audiences while strengthening the brand's online presence.
#socialmediamanager #canva #instagram
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
fifaworldcup2026
The World Cup is here and the whole world's watching. How are you designing for the world stage?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
